Home > auto industry, business, india > Tata Nano finally goes on sale across India

Tata Nano finally goes on sale across India

At 6:46 p.m. Thursday, R. Sampathkumar signed a check for 3,809 rupees ($78) and ordered his first car: a Tata Nano.

Bookings for the ultracheap car, which retails for 100,000 rupees ($2,050) plus tax and transport fees, opened Thursday across India.

Sampathkumar, who is 30 years old and single, makes about 20,000 rupees a month ($410) as a goldsmith and says he wants a Nano for “status.”

“Automatically, women will come forward,” he said, grinning.

Dozens gathered Thursday to gawk at the silver Nano sitting on a red platform with pink satin skirting at the Tata dealership in Coimbatore, a mid-sized manufacturing hub in southern India. Two DJs blasted Backstreet Boys, Ricky Martin and Madonna songs, while college kids snapped photos of the snub-nosed car on their cell phones.

Despite the festivities, analysts say Nano sales won’t do much in the short term to help debt-strapped Tata Motors, which is facing falling sales and is in talks with banks to refinance a $2 billion loan it took out to buy Land Rover and Jaguar from Ford last year.

Continue reading…

Originally posted on Yahoo Finance

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  1. April 13, 2009 at 11:38 am

    Nice article. I liked it. 🙂

  2. April 10, 2009 at 3:27 pm

    Great start Nano!

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